Digital Marketing Manager
Job Description
The Digital Marketing Manager is a social media specialist who will be responsible for developing and executing a strategy to manage Saint Monica University System's presence across various social media platforms, creating engaging content, monitoring audience interactions, analyzing data, and promoting brand awareness through strategic posting and community engagement, aiming to increase brand visibility and customer engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn.
Key responsibilities may include:
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Writing, designing, and scheduling engaging content including text posts, images, videos, and stories tailored to each social media platform.
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Responding to comments, messages, and inquiries from followers, addressing customer concerns, and fostering positive interactions.
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Tracking key metrics like reach, impressions, engagement, and conversions to measure campaign performance and identify areas for improvement.
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Staying updated on the latest social media trends, features, and best practices to maximize reach and engagement on each platform.
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Creating and managing social media marketing campaigns aligned with overall marketing goals, including paid advertising strategies.
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Creating visually appealing graphics and multimedia content for social media posts using design tools.
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Identifying relevant industry trends and incorporating them into social media strategies to stay current.
Required skills:
- Excellent communication and writing skills
- Strong understanding of various social media platforms and their functionalities
- Proficiency in graphic design tools like Adobe Photoshop and Canva
- Analytical skills to interpret data and measure campaign success
- Creative thinking and ability to develop engaging content
- Knowledge of social media advertising and targeting options
- Ability to manage multiple projects and deadlines effectively
Education and experience:
- Bachelor's degree in marketing, communications, or a related field
- Proven experience managing social media accounts for a business or organization
- Demonstrated ability to create successful social media campaigns